As I was searching the world wide web for the newest stars to emerge in music. I ran across a newcomer out of Florida named Jayo Swaggarite (shout out to Vince Paolo Grande for the tip). Jayo Swaggarite was born in a little section outside of Orlando, Florida called Winter Garden. Growing up in a single parent household with three siblings was not easy, but it exposed Jayo to the daily struggles of life and taught him how to survive on the streets. Though he does not classify himself as a "Street Rapper" he witness and endured a lot of what the streets had to offer. When he was just 1 year of age his father was viciously murdered, and his mother incarcerated. Not having his mother in his life consistently throughout his adolescent years, and seeing what the streets had to offer it was not hard to make a decision of where he did not want to be.Jayo doesn't hide his past and explains more in detail in his bio.
All this evident in the way he approaches the microphone. Every single track I heard from Swaggarites street album "ILLA", whether it was the "Turnt Up Freestyle" , "Ball", "I Got Juice" feat. Oj Da Juiceman or his r&b inspired "Fame" feat. Faderro was a BANGER. Every noun and verb had so much passion, frustration, combined with his choice of beats made it hard to ignore the young man from the sunshine state. The self proclaimed "ILLA BOY" is only compacted in a 5'6 frame but has a heart of an elephant.I say that not because a elephant is one of the largest creature's on earth but because what an elephant represents. A humble quiet creature that keeps to itself. But once you make an elephant mad all hell breaks loose. Behind the mic Jayo is a quiet and a humble young dude. I found out how humble he really is as we were tweeting. On the mic he's a fierce beast that can not be held down. Evidence is shown on his smash single "Ball" which is making serious noise down south and through the Midwest.
The question is, is this what hip hop needs? Another smooth talking, fly dressing, swagged out rapper? The answer is, YES, he represents so much more than that. When I tweeted Jayo Swaggarite and asked him why does he do this. Swagg simply replied, "I rap because of the passion I have for music and to represent people like myself who are hard working but haven't got a a chance to see that light at the end of the tunnel."
Although Swagg music is confident, flashy, and moves your body. I couldn't really connect with him as an artist until I heard "Elevator Man" featuring Johnny Juliano. "Elevator Man" represents who Jayo Swaggartie is as an artist. Somebody who has something important to say and is going to use the plateau of music to get it out." I repersent the working class. The have nots. People who know what its like to struggle. I'm the voice of those people. I do it for them." says, Swaggarite.
Who knows whats in store for the Orange County native but Ive come to realize that it is more to this movie than money, cars, and clothes. Illa isn't just a saying or how fresh the young mc is. It's a way of life that defines a culture and a superstar in the making. "Me and my homie Mal are future moguls of this rap shit. Music is just a gift from God to get me were I want to be in life." -Jayo Swaggarite- Now that's ILLA!
If your looking for more information on Jayo Swaggarite he can be reached at:
"Living Life To The Max"